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Category Archives: Social Media
Social Media Ideas for Business
In December, Vistage International speaker and social media expert Dave Nelsen addressed our two Vistage Tucson CEO groups. Dave’s task–introduce the CEO to the plethora of social media channels out there so he or she can make the right social … Continue reading
Posted in Social Media
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Are You Taking Advantage of LinkedIn’s Full Capabilities?
According to Jeff Korhan at www.jeffhorhan.com, there are 7 secrets to getting more for your time invested at LinkedIn. Among them are: Use appropriate keywords in your heading and title. Be diligent about updating your connections Add video to your … Continue reading
Posted in Social Media
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B2B Display Advertising: Should You Chose LinkedIn or ???
By Jessica Forrester at Hanover Research There are many ways to use LinkedIn as a marketer and many tools available. In this post we will focus on the use of display advertising on LinkedIn, which has shown particular promise as a … Continue reading
Posted in Peer Advisory Groups, Social Media
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20 Reasons Your Business Should NOT Be On LinkedIn
1. You will take a cold call over a warm, or even hot, call every day of the week. 2. You think business can only be done face-to-face even though relationship building (isn’t that what business is all about?) happens … Continue reading
Posted in Social Media
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Guy Kawasaki Explains Why Entrepreneurs are Getting Social Media ALL WRONG!
Thanks to Business Insider. Guy Kawasaki wears many hats. He‘s the founder of Alltop.com, a bestselling author on social media and marketing, and still somehow manages to fit in about 75 speaking engagements each year. Here, Inc.com reporter Eric Markowitz … Continue reading
Posted in Social Media
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Content Marketing and the War of Attrition
There are a lot of reasons why content marketing doesn’t work for some companies. If we were making a list, they would include: A lack of understanding reader/customer needs Focusing on the wrong metrics and objectives A soloed approach to … Continue reading
Posted in Social Media
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Futurist David Houle on How Business Leaders Should Prepare for Success in the Next Decade
Houle calls 2010-2020 the “Transformation Decade,” during which businesses will need to leave 20th century business principles behind and adapt to the changing global economy or risk becoming less competitive. According to Houle, qualities business leaders need to have during … Continue reading
Posted in forecasts, Social Media
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Ten Do’s and Don’ts of Social Media
TEN DO’S AND DON’TS OF SOCIAL MEDIA Social media and social networking are quickly becoming “de rigueur” for business. A recent study by a Chicago-based firm, Slack Barshinger, showed that small and medium-size businesses are getting “heavily involved with social … Continue reading
Posted in Social Media
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