By Jessica Forrester at Hanover Research
There are many ways to use LinkedIn as a marketer and many tools available. In this post we will focus on the use of display advertising on LinkedIn, which has shown particular promise as a lead generator for B2B firms.
Case Study: Vistage International
Vistage International faces a social media marketing challenge common in the B2B space: their success is dependent on their ability to network with executives. An executive coaching and peer advisory group headquartered in San Diego, CA, Vistage targets small to medium-sized companies as clients in order to provide training in corporate leadership and effective management tactics.