Guy Kawasaki Explains Why Entrepreneurs are Getting Social Media ALL WRONG!

Thanks to Business Insider.

Guy Kawasaki wears many hats.  Hes the founder of, a bestselling author on social media and marketing, and still somehow manages to fit in about 75 speaking engagements each year. Here, reporter Eric Markowitz chatted with Kawasaki to get his thoughts on how entrepreneurs treat social media—and how they’re doing it all wrong.

First, to what extent has social media changed the way companies and entrepreneurs fundamentally express themselves to customers?

It is marketing at this point. Luckily, social media enables you to do that in a fast, free, and ubiquitous way. You really can’t spend money on social media unless you really try. Social media is really more about effort than expense.

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