By Jessica Forrester at Hanover Research<\/p>\n
There are many ways to use LinkedIn as a marketer and\u00a0many tools available<\/a><\/strong>. In this post we will focus on the use of display advertising on LinkedIn, which has shown particular promise as a lead generator for B2B firms.<\/p>\n Vistage International faces a\u00a0social media marketing challenge<\/a><\/strong>\u00a0common in the B2B space: their success is dependent on their ability to network with executives. An executive coaching and peer advisory group headquartered in San Diego, CA, Vistage targets small to medium-sized companies as clients in order to provide training in corporate leadership and effective management tactics.<\/p>\n Read more at the Hanover Research Blog<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" By Jessica Forrester at Hanover Research There are many ways to use LinkedIn as a marketer and\u00a0many tools available. In this post we will focus on the use of display advertising on LinkedIn, which has shown particular promise as a … Continue reading Case Study: Vistage International<\/em><\/h2>\n