{"id":276,"date":"2012-03-07T16:14:36","date_gmt":"2012-03-07T16:14:36","guid":{"rendered":"http:\/\/ceotucson.com\/?p=276"},"modified":"2012-03-27T22:48:24","modified_gmt":"2012-03-27T22:48:24","slug":"content-marketing-and-the-war-of-attrition","status":"publish","type":"post","link":"https:\/\/ceotucson.com\/?p=276","title":{"rendered":"Content Marketing and the War of Attrition"},"content":{"rendered":"<p>There are a lot of reasons why content marketing doesn\u2019t work for some companies. If we were making a list, they would include:<\/p>\n<ul>\n<li>A lack of understanding reader\/customer needs<\/li>\n<li>Focusing on the wrong metrics and objectives<\/li>\n<li><a href=\"http:\/\/www.contentmarketinginstitute.com\/2011\/08\/biggest-content-marketing-mistakes\/\">A soloed approach to content marketing<\/a><\/li>\n<li>Poor execution<\/li>\n<li>Bland storytelling<\/li>\n<li>Lack of authenticity<\/li>\n<li>Creating information that, simply put, is not helpful or engaging<\/li>\n<li>Sales pitches disguised as content<\/li>\n<\/ul>\n<p>Thanks to<a href=\"http:\/\/www.joepulizzi.com\/\" target=\"_blank\"> Joe Pulizzi<\/a> at Content Marketing. <a title=\"Read more here.\" href=\"http:\/\/blog.junta42.com\/2012\/01\/content-marketing-attrition\/\" target=\"_blank\">Read more here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are a lot of reasons why content marketing doesn\u2019t work for some companies. If we were making a list, they would include: A lack of understanding reader\/customer needs Focusing on the wrong metrics and objectives A soloed approach to &hellip; <a href=\"https:\/\/ceotucson.com\/?p=276\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-276","post","type-post","status-publish","format-standard","hentry","category-socialmedia"],"_links":{"self":[{"href":"https:\/\/ceotucson.com\/index.php?rest_route=\/wp\/v2\/posts\/276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ceotucson.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ceotucson.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ceotucson.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ceotucson.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=276"}],"version-history":[{"count":5,"href":"https:\/\/ceotucson.com\/index.php?rest_route=\/wp\/v2\/posts\/276\/revisions"}],"predecessor-version":[{"id":311,"href":"https:\/\/ceotucson.com\/index.php?rest_route=\/wp\/v2\/posts\/276\/revisions\/311"}],"wp:attachment":[{"href":"https:\/\/ceotucson.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ceotucson.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ceotucson.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}