Content Marketing and the War of Attrition

There are a lot of reasons why content marketing doesn’t work for some companies. If we were making a list, they would include:

  • A lack of understanding reader/customer needs
  • Focusing on the wrong metrics and objectives
  • A soloed approach to content marketing
  • Poor execution
  • Bland storytelling
  • Lack of authenticity
  • Creating information that, simply put, is not helpful or engaging
  • Sales pitches disguised as content

Thanks to Joe Pulizzi at Content Marketing. Read more here.

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